Honda / Acura
Defined lifecycle segmentation around customer stages, behavioral data, and transactional signals—then used an in-email questionnaire to shape more personal, goal-driven communications.
After over 30 years in digital marketing, I’ve learned a few things about business, customers, creative, and technology. A year away from the workforce gave me the chance to reflect—and learn the most important lesson about myself.
My career has spanned creative, technology, and strategy. I began in design, moved into development, and ultimately led email development and digital communications teams while partnering across analytics, creative, and technical disciplines. Again and again, I found myself creating solutions others hadn’t considered: building dynamic architectures beyond platform limitations, redesigning workflows to improve efficiency and reduce risk, and helping teams prioritize competing demands.
“When something wasn’t working, people came to me... not because I had all the answers, but because they trusted I’d figure them out.”
I’m energized by improving systems, optimizing customer journeys, reducing friction, and finding elegant solutions to messy challenges. I speak both creative and technical, connect dots others may not see, and help organizations work more smoothly.
